Monday, December 8, 2008

Good riddance. Not a well-deserved good riddance, but still good riddance.

Taken from Associated Press :
Toy giant Mattel Inc., after a four-year legal dispute with MGA Entertainment Inc., touted its win in the case Wednesday after a federal judge banned MGA from making and selling its pouty-lipped and hugely popular Bratz dolls...The ruling, issued in federal court in Riverside, followed a jury's finding that Bratz designer Carter Bryant developed the concept for the dolls while working for Mattel.
While I've already taken to rolling my eyes whenever I hear of the usual ridiculous lawsuit spawned yet again in the US (being pretty common in the gaming industry), I couldn't help but breathe a small sigh of relief now that the infernal pouty-lipped dolls may most probably be taken off toy shelves and away from impressionable kids.

I wouldn't launch into a longwinded rant against the Bratz line-up, and instead I'll just tell you to look at Baby Bratz to see why I rage at it, so much:

I'm not so sure why the Baby Bratz dolls portray babies as total skanks, but there they are. I have nothing against babies who crawl or waddle about in spaghetti-strapped baby doll dresses or even butt-naked, but I sure am appalled at how Baby Bratz are made to look like hos with the impossibly adult pouty lips and eye liner that shouldn't even touch a toddler's pristine skin.

Don't get me wrong; merely owning a Bratz won't turn a young girl into a wanton prostitute, but there's the fact that the doll's target market are the mostly young, impressionable girls who'd most likely want to emulate the lifestyle that their favorite doll exhibits.

Okay, so playing around with lipsticks and eyeliner pencils are fine (don't let your kid poke her eye out), but I don't want my child acting out the characteristics that the Bratz dolls uphold: vapid, shallow...and yes, practically a Brat.

At the very least, I can rest easy knowing that I wouldn't have my daughter-to-be throwing a tantrum over one of those creepy disembodied Bratz heads . If Mattel doesn't decide to cash in on the IP, of course.